ewg skin deep

 The U.S. Food and Drug Administration requires that the Nutrition Facts labels on cereal boxes disclose how much sugar is in each serving––important information that helps parents make healthier choices for their kids. But the labels are misleading: the sugar content is based on an outdated and unrealistic serving size that is one-fourth to one-half smaller than the average American child or teenager actually eats.

As a result, kids who eat a bowl of some sugary cereals could consume five to nine pounds more sugar a year than the labels may lead parents to believe, an EWG analysis found.1 In two years, when new federal guidelines for more realistic serving sizes kick in, none of the ten brands most frequently advertised to kids2––which collectively spent $208 million on television advertising in 20113––will meet the cereal industry's current self-imposed limits for sugar in cereals marketed to kids.

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